Poor sleep is one of the topics that people complain about more than just about any other health issue. Who hasn’t heard their co-workers gripe about how they didn’t sleep well or didn’t get enough sleep? Sleep is truly a big deal…in all of our lives.
So it makes sense to do something about the part of sleep that you can easily control: finding the right pillow.
Our patients have enjoyed the benefits of quality sleep and comfort with our Pillowise Pillows. We get such incredible feedback that I thought I’d share the entire story of how we came to offer this sleep-changing pillow.
For the past 17 of the 22 years I’ve been in private practice, I have set up and run all of our chiropractic conventions for the Maryland Chiropractic Association. About three years ago, one of my best friends from chiropractic school, Dr. Kevin Wong, was coming to speak to our association.
In the lead-up to the convention, Dr. Wong kept talking about this person named Thijs van der Hilst from the Netherlands who had an ergonomic sleep product company called Pillowise. Dr. Wong inquired if van der Hilst could come from the Netherlands to be a vendor over the weekend at our convention. It struck me as odd that this business person would want to travel all the way from the Netherlands just to meet the doctors in our tiny little association, but I agreed.
After spending the weekend getting to know van der Hilst and his products, I realized that he had something very different and far superior to any pillow I’d seen on the market. I also realized how passionate he is about his purpose in helping others to have quality sleep (a passion I actually share). I quickly fell in love with the Pillowise pillows…and knew I wanted to find a way to offer them to my patients.
After seeing people touch and test out the pillows at our convention, I knew that to offer them, we’d need to do more than link to a website. We’d have to physically have them in the office for patients to experience themselves.
The Pillowise Approach
We started carrying Pillowise and with van der Hilst’s training, I learned how to measure patients correctly and recommend the best pillow. An appropriate pillow, one that is the correct height and shape, will adapt to the contours of your neck, is comfortably soft and gives great support. So to determine your perfect pillow match, you need to get measured. Patients get to lay on them during the fitting process.
Fitting the pillow involves three distinct measurements along with a series of questions about your sleephabits and environment. Many ergonomic pillows come in different sizes but these types of specific measurements, along with the questions, are unique to Pillowise. Most custom pillow products offer a few sizes while Pillowise has six! The Pillowise system yields the perfect pillow fitted to your dimensions, with optimal support to the cervical spine and head.
The perfect pillow “fit” allows muscles to relax during sleep. I’m thrilled that the Pillowise products are 100 percent Oekotex certified – the highest certification you can get for non-toxic materials. And finally, the company makes sure you are completely satisfied with your pillow investment. Every pillow has a 100%, 30-day money-back guarantee, as well as a five-year warranty. If you don’t love your Pillowise pillow, just bring it back and receive a full refund.
Our patients’ response
Well, our patients have gone crazy over Pillowise! They love getting to touch and feel the pillows before making their purchase. My mother purchased one and shared that she hasn’t had neck pain from sleeping even once since she started using her Pillowise pillow. Feedback across the board has been outstanding.
We had so many patients in the office getting fitted for pillows that my staff became experts at fitting and now do it with great ease. And we continued to get to see van der Hilst, as he started coming to all of our conventions twice a year. His booth would get so busy with doctors trying to learn about his pillows, that my employee Tiffany once jumped right in and started showing other doctors how to fit the pillows and explaining how they work! Tiffany was such a natural that Pillowise hired and trained her to be van der Hilst’s US liaison. So we have our very own Pillowise representative and expert….working right in the office!
Now the company has expanded the product line to include custom-fit travel pillows and mattress toppers.
Pillowise is such a wise investment – considering you’ll be using this product every single night! And your sleep is so valuable to your overall health. Pillows start at $99 – very typical for custom pillows – and we want to give you a special offer to encourage you to try Pillowise.
From now through October 31, save $10 off the regular or travel Pillowise pillow.
If you’re not sure, please make time to stop by and see what all the fuss is about! We’ll be happy to talk with you about the pillows and let you check them out. If you decide it’s for you, we can get you fitted – and you’ll be on your way to a better night’s sleep.